Case Study / Enterprise LMS

A homepage redesign that lifted LMS engagement 35%.

Amwins University is the entry point for every employee's training, certifications, and compliance. I led the redesign end-to-end as APM on the L&D team.

Enterprise LMS Cornerstone Google Analytics APM + Design
Amwins University Learning Center homepage after redesign
Shipped
Role APM + Designer
Team L&D + IT
Timeline 2023
Tools Figma
Cornerstone CMS
Google Analytics
Reach All Amwins
learners
Thousands of employees hit one screen before every course, cert, and compliance refresh.

Amwins University runs on Cornerstone. The homepage was the choke point. It looked tired, buried Insurance Playlist and Certificates, skipped EXCEED where people expected it, and leaked traffic before anyone reached search or catalogs.

I owned the revamp end-to-end: L&D interviews, Google Analytics forensics, Figma explorations, and specs a lean IT team could implement, without handing them a science project.

The friction
Nothing on the page felt urgent, so learners treated it like mandatory wallpaper.
01
Flat hierarchy
Four oversized tiles competed at equal volume: no obvious first move after login.
02
Buried paths
Insurance Playlist, Certificates, and EXCEED either hid below the fold or never surfaced on the homepage at all.
03
Anonymous by default
No greeting, no sense of "for you"; it read like compliance plumbing, not a workplace surface.
01
Dropoff at the door
Traffic stalled on the homepage itself; people bounced before they ever reached deeper LMS routes.
02
Quiet CTAs
Hero tiles and promo strips underperformed on clicks given how many eyeballs passed through.
03
Interview chorus
L&D kept hearing the same asks: faster certifications, search up front, insurance training catalog one hop away.
Amwins University Learning Center homepage before redesign
Amwins University Learning Center homepage after redesign

Before · Original Cornerstone homepage.

After · Shipped to the full employee base.

+35%
Increase in engagement across key learner segments
5+
Rounds of refinement with L&D leadership before sign-off
1
Company-wide rollout, same layout for every learner on day one
Measurement: Google Analytics post-launch; segments aligned with L&D's priority cohorts.
Homepage schematic Figma → Cornerstone HTML
Greeting rail

Named welcome using Cornerstone-native placeholders; reads personal without scripts.

Priority 2×2

Learner Home, Search, Transcript, Calendar: the actions analytics said mattered most.

Secondary strip

D&I Playlist, Insurance Playlist, Certificates, EXCEED: finally visible in one scan.

Designed like a product surface, not a portal dumping ground.

Cards replaced the icon soup. Primary jobs moved into a tight grid on the right; long-tail programs slid into a horizontal band underneath so power users could skim without hunting.

The greeting isn't decoration; it signals "this session is yours," which mattered after years of anonymous chrome.

Safelist reality
If Cornerstone couldn't parse it from approved HTML, it didn't ship.

No JavaScript, no custom widgets, no pulled-from-directory headshots in v1. The dynamic avatar idea died here. Static imagery IT could paste in won. Every subsequent sketch got filtered through the same question: can this survive the safelist, and can maintenance stay boring?

Research, pixels, politics; then ship.

Parallel tracks kept momentum: qualitative prioritization with L&D + quantitative proof from Google Analytics. Design lived in Figma until leadership believed the hierarchy; IT reviewed early so implementation stayed pragmatic.

  1. Ranked CTAs from interviews + funnel dropoffs.
  2. Iterated layout states until redundant links were gone.
  3. Locked avatar + personalization scope with IT before sign-off.
The homepage stopped swallowing intent.

Priority segments climbed 35% on engagement post-launch in Google Analytics, same definitions L&D already trusted. Click-through finally matched traffic: learners weren't leaving empty-handed anymore.

Cornerstone stayed Cornerstone; what changed was the choreography inside the first screen.

Next time I'd hold out for a clean experiment.

A full cutover made the story simple internally, but it blurred attribution. The lift is credible: I lived in those dashboards, but simultaneous platform tweaks mean I can't pretend it was a controlled lab.

If I ran it again, I'd budget political capital up front for A/B infrastructure instead of arguing after the fact.

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